2018年4月自考05439商务英语阅读真题试卷及答案

试题数量：35道
免费次数：登录后，试做1次
练习次数：192次
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试卷简介

该试卷共包含35道试题，试题类型如下:

单选题主观题阅读理解

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1、[单选题]Primary advertising is usually financed by .
- A.individual retailers
- B.individual manufacturers
- C.a particular advertising agent
- D.a particular marketing cooperative
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2、[单选题]A cover letter should be included along with your resume, which serves to emphasize .
- A.one's strong points
- B.one's strong desire to have the job
- C.one's educational background
- D.one's work-related experience
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3、[单选题]In the barter economy, each person is a seller and a buyer.
- A.in turn
- B.simultaneously
- C.by contrast
- D.by chance
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4、[单选题]Among all promotion methods, involves direct spoken communication between seller and potential customers.
- A.mass selling
- B.personal selling
- C.publicity
- D.sales promotion
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5、[单选题]Impulse goods refer to
- A.goods produced on impulse
- B.goods sold on impulse
- C.goods bought on impulse
- D.goods exchanged on impulse
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6、[单选题]If competitors get together to raise or lower prices, this act is .
- A.price discrimination
- B.deceptive pricing
- C.resale price maintenance
- D.price fixing
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7、[单选题]If a shopper's decision is made long before he enters the store, he is most likely to purchase .
- A.branded, packaged products
- B.meat or other produce
- C.daily necessities
- D.durable goods
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8、[单选题]Salt is still used as money in some remote areas, mainly because
- A.salt retains the key function of money as a unit of account
- B.salt retains the key function of money as a store of value
- C.salt retains the key function of money as the medium of exchange
- D.salt is an absolute daily necessity
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9、[单选题]In order to solve the problem of pollution caused by packaging, it is advisable .
- A.to use packaging as less as possible
- B.to use recyclable materials as much as possible
- C.to pass a certain kind of packaging law
- D.to use durable packaging materials
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10、[单选题]Tangible goods can be classified as .
- A.convenience and shopping goods
- B.durable and non-durable goods
- C.consumer and industrial goods
- D.shopping and specialty goods
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11、[主观题]【翻译题】preferred stock

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12、[主观题]【翻译题】telegraphic transfer

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13、[主观题]【翻译题】documents against payment

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