2017年7月自考05439商务英语阅读真题试卷及答案

• A.To attract the buyer’s attention.

• B.To explain the benefits of the good inside.

• C.To change the quantity of the product.

• D.To provide information of price, value, and uses.

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• A.the pool of people sharing the risk

• B.the cost each member of the pool pays

• C.the theory of probability

• D.past experience

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• A.they think the manager is too inhuman

• B.they think the manager is indecisive

• C.they think the manager is too lenient

• D.they think the manager is too generous

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• A.Labor force

• B.Machines

• C.Materials

• D.Promotion

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• A.symbols help one to understand one’s own culture better

• B.the meanings of symbols vary from culture to culture

• C.marketers may use symbols to please potential customers

• D.improper use of symbols may cause misunderstanding

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• A.one which the importer is ashamed of

• B.one which the importer fails to pay on the due date

• C.one which the drawer fails to pay

• D.one which the exporter fails to clear

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• A.national banks

• B.state banks

• C.private banks

• D.thrift institutions

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• A.Telegraphic transfer

• B.Mail transfer

• C.Cheque

• D.International money order

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• A.being flexible

• B.avoiding media costa

• C.saving preparation time

• D.reaching a larger number of audiences

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• A.the characteristics of a good

• B.the features of a service

• C.the advantages of an idea

• D.all of the above

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