高级商务英语阅读13608_精讲班 考点串讲班 自考押题

2、Seven Great Ways to Finance a Start-up

3、Five Lessons for Start-ups from Buffy the Vampire Slayer

1、Conducting Market Research

2、Marketing Can Do Better

3、Coca-Cola Marketing Shifts from Impressions to Expressions

1、Where Is Advertising Going?Into“Stitials”

2、Ethical Issues in Online Advertising

3、Why Television Is the Place Advertisers Want to Be Again

1、An Introduction to the Stock Market

2、Stocks：Five Market Mistakes to Avoid

3、Why Stocks Are Riskier than You Think

1、E-commerce Industry

2、Customer Retention：Keep Customers by Growing Relationships Onlin

3、An Internet with Chinese Characteristics

1、The Eight Essentials of Innovation

2、Seven Steps to a Culture of Innovation

3、What Is Making Enterprise Innovation Possible

1、How to Start Selling Internationally

2、Global Logistics/Supply Chain Best Practices ——To Support and Dr

3、Dating and Business: Not All That Different

1、Are You Buying It?

2、Advice for Young Investors

3、Ten Tips for Realistic Money Management in College

1、Types of Insurance

2、The Five Big Health-care Dilemmas

3、Umbrella Coverage for Preventing Your Ruin

1、How to Negotiate Effectively

2、Negotiating Your Way Out of a Bad Situation

3、Three Negotiation Skills That Can Jump-start the Economy

1、Intentional Influence

2、Communication Secrets of Great Leaders

3、Seven Leadership Lessons from an NBA Coach

1、The Rise of the Sheconomy

2、Nurturing a Baby and a Start-up Business

3、The Vicious Cycle of the Gender Pay Gap

1、A Global Green Deal

2、Eco-friendly Model Home in Maryland Reflects Green Movement's Ed

3、The Trouble with Green Product Ratings

1、Five Ways to Make Travel Easier, Starting with a Single Shoe

2、Vacation Blues as Tourists Stay at Home

3、Hotels Try Harder to Woo Business Customers

1、The Road to Ruin

2、After Six Years,the Global Trade Talks Are Just That: Talk

3、No End of Free Trade

1、The Tour of Duty

2、Eco-Friendly Resorts: Into the Woods

3、Much Greater Paris

1、When Digital Marketing Campaigns Actually Work

2、Digital Marketing—What Does It Really Mean? Insights from Nine B

3、Adidas: Another Winner at the World Cup?

1、Corny Ads, Nice Revenue

2、What Works in Online Video Advertising?

3、This Is Your Brain on Advertising

1、International Air Transportation

2、Shipping

3、A Section from Logistics and Fulfillment for E-Business

1、Last Call：Can Nokia Compete with Apple and Android?

2、How Fast Will Your Internet Be in 2020?

3、How Cloud Computing Will Change Business

1、Intellectual Property Law and Employees

2、Smartphones Are the Latest Patent Battleground

3、Copycats vs.Copyrights

1、Ten Tips for Getting a Fair Price on Your Home

2、Should I Buy a House for My Child at College?

3、Property Co-Ownership

1、Motivations to Go Abroad

2、Culture and International Business

3、The Benefits of Multinational Companies

1、About Banking

2、The Five Money Mistakes You Don't Know You're Making

3、Defend Your Data: Five Online Security Don'ts

1、South-North FDI: Role Reversal

2、Warren Buffett Invests like a Girl?

3、Big Oil Heads Back Home

1、More Accounting Transparency May Distort Markets

2、Flex Time Flourishes in Accounting Industry

3、How Do You Explain Radical Management(or Agile) to a CFO?

1、Mind over Money

2、Top Five Money Mistakes You Should Avoid in College

3、The Birth of Bretton Woods

1、Two Issues about the US International Taxation Policy

2、As Dot-Coms Go Bust in the US, Bermuda Hosts a Little Boomlet

3、Supplementary Reading