2024年重庆自考本科指定教材《节事活动策划与管理11943》在哪买

基础理论篇

Basic Theory3

章节事概述

Chapter 1The Generality of the Festival & Special Event节节事的概念/3

The concept of the Festival & Special Event第二节节事的特点和内涵/6

Characteristics and connotation of the Festival & Special Event第三节节事的类型/11

The types of the Event18

第二章节事旅游概论

Chapter 2The introduction ofthe FSE节节事旅游的基本概念和特点/18

The basic concept of FSE第二节节事旅游的作用/21

The functions of FSE第三节节事旅游的类型及开发原则/23

The types and development of the FSE28

第三章节事旅游的旅游者、旅游产品及旅游产业

Chapter 3Tourists，Tourism Products and Tourism Industry of Event Tourism节节事旅游的旅游者/29

Tourists of Event Tourism第二节节事旅游的旅游产品/32

Tourism Products of Event Tourism第三节节事旅游的旅游产业/37

Tourism Industry of Event Tourism45

第四章节事研究与发展

Chapter 4The research and development of FSE节节 事 研 究/45

The research of FSE第二节国外节事研究及其发展/48

The research and development of FSE in foreign country第三节国内节事研究及其发展/53

The research and development of FSE in our country目录 活动策划篇

Activity Planning61

第五章节事活动策划的基本流程

Chapter 5Basic Process of Event Planning节节事活动策划概述/61

Overview of Event Planning第二节节事活动策划的内容、流程、方法/65

Content，Process and Method of Event Planning第三节节事活动策划的作用、特点、理念及原则/71

Function，Characteristics and Principles of Event Planning77

第六章节事活动策划的可行性分析

Chapter 6The feasibility analysis for the festival activities planning节可行性分析的概述/78

An overview of the feasibility analysis第二节节事活动可行性分析的流程与内容/80

Festival activities in the process of feasibility study and content第三节节事活动的可行性市场分析/83

The feasibility of the festival activities market analysis89

第七章节事活动的形象策划

Chapter 7Festival and Events Tourism Image Planning节旅游节事主题形象策划/89

Festival and Events Tourism Theme Image Planning第二节节事旅游品牌管理/100

Festival Tourism Brand Management118

第八章节事活动的营销策划

Chapter 8Festival activities of marketing planning节市场营销策划概述/118

Marketing planning overview第二节目标市场分析/123

Targeted Marketing Analysis target market analysis第三节营销策划方案的设计/125

The design of the marketing planning scheme第四节公共关系策划和宣传推广/131

Public relation planning and marketing141

第九章节事活动策划案的编写

Chapter 9Documents Writing of Events节节事策划案的作用与种类/141

Function and type of Event Planning Scheme第二节节事策划案的基本范式与内容/143

Structure and Content of Event Planning Scheme第三节节事活动策划案的撰写/145

Writing of Event Planning Scheme活动管理篇

Activity Management153

第十章节事活动的组织结构策划

Chapter 10Organization Structure of Event节节事活动的组织结构设计/153

Organization Structure Planning of Event第二节节事活动项目团队管理/158

Project Team of Event第三节节事活动组织沟通和冲突管理/164

Communication and Conflict Management of Event175

第十一章节事旅游的项目进度管理与时间节点控制

Chapter 11The Project Schedule Management and Time Nodes Control of Festival and Events Tourism节节事旅游的项目进度管理/176

The Project Schedule Management of Festival and Events Tourism第二节节事项目活动的时间节点控制/190

The Time Nodes Control of Festival and Events Tourism197

第十二章节事活动的财务管理与成本控制

Chapter 12Financial management and cost control of Events节节事活动的财务管理概述/197

An overview of the financial management of Events第二节节事活动的财务成本控制/200

Financial cost control of Events第三节节事活动的财务评估/206

Financial evaluation of Events节事活动篇

Festival & Event217

第十三章西方传统节事活动

Chapter 13Traditional Event Activities节西方传统节事活动/217

Western Traditional Event Activities第二节近代节事活动/228

Event Activities in Modern Times第三节涉外节事活动常用语/232

Useful Expressions of Event Activities in Foreign Affairs236

第十四章中国传统节事活动

Chapter 14Chinese traditional festival activities节中国古代节俗活动/236

The Festival activities in ancient China第二节中国近现代节事活动/242

The Festival activities in modern China250

第十五章现代节事活动

Chapter 15Modern festival activities节体育类节事活动/250

Sports Festival activities第二节艺术类节事活动/256

Arts Festival activities第三节展览类节事活动/261

Exhibition Festival activities第四节民俗类节事活动/266

Folk Custom Festival activities第五节其他节事活动/270

The other Festival activities277

阅读推荐

Reading Recommendation

279

参考文献

References

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