【题干】阅读下列短文,从A.B、C三个选项中选出一一个正确答案
Three Steps to a Good Marketing Budget
Without good hudget managerent, you are likely to overspend on marketing aceidentally. Here are three steps that help to make a good marketing budget.
Step 1: Organize financial information
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although
income flows change throughout the year, you must organize the information based on reliable revenue- the minimum atmount of money yout company makes each month,
A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of (disposable income)
available for the company, you should determine where the money will go.
Step 2: Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds :
the budget amount, your past experiences,and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will alow you to reach the right audience.
Step 3: Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.
Assessing the data is a vital part of creating an effective marketing strategy. Evalua tion begins with comparing past performance t如the performance after marketing the product or
services.
However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies t0 find the best solutions for your business goals and prevent overspending on mar keting.
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